discuss project
INCRIFY SOLUTIONS
CORPORATE BRANDING / LOGO & BRANDBOOK

Artificial intelligence
D.A.N.N.I.

ARTIFICIAL INTELLIGENCE

Client summary

Company name: D.A.N.N.I
Area: Software
Location: WorldwideD.A.N.N.I. is a Deep-Learning Artificial Neural Network Intelligence used in assets trading as an assistant that guide customers through the channel of their needs and level of expertise. We helped making AI alive.

Mission

Design Logo and create corporate branding of AI with solely unique solution for the worldwide level.

Solution

Main difficulty laid in personifying the project while keeping the face of the AI to the recognisable outline. The shape and figure of the image was kept in accordance with main characteristics of the brand – smart, fast and always learning

Result

Detailed guideline on corporate branding.

1 STAGE

Marketing research

INCRIFY SOLUTIONS

Potential customers – financial institutions and individuals.

Logo is the face of the brand that should reveal in details the meaning of D.A.N.N.I. to the customers as the company of the future with no physical boarders.

 

2 STAGE

Logo Design

DOZENS OF DRAWINGS WERE RECYCLED UNTIL
THE ONE WAS CHOSEN.
In Incrify we brainstorm without any hesitation and constraint. Only most ridiculous ideas give birth to the most successful projects. In addition you gain the power of being unique.

Symbols and Composition

Our main focus was to retain the image of AI while making it alive by personification, The main element was chosen as brain.

A lot of images were denied in the design process to maintain the recognition without losing its unique identity.

The final concept laid in combination of trading graph and brain shape – simple and memorable visual. Such union of symbols guarantees the accessibility to company business profile straight from the first look.

Depending on placement purposes logo can be rotated between horizontal and vertical positions.

Colors and fonts

THE PRIMARY COLORS (GRADIENT)
#a000ff — #00c7ff
THE SECONDARY COLOR (BACKGROUND ELEMENTS)
#000000
BACKGROUND COLOR
#151515
FONT FOR HEADINGS
Proxima Nova Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
TEXT FONT
Din Pro
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
3 STAGE

Corporate Identity

4 STAGE

Results

Upon creation of logo and corporate branding for D.A.N.N.I, our mission was to expose the main features of the project and deep idea behind it, while leaving the recognizable elements of AI.

Simple but unique design makes the identity memorable and competitive, increasing the company potential on the worldwide arena.

In Incrify, we are grateful to work together on the projects that make contribution to the future of innovations.

REVIEWS

CLIENT REVIEWS

D.A.N.N.I. – Deep-
Learning Artificial Neural
Network Intelligence

Incrify has faced a difficult task of creating a full package for our AI. It had to be a solely unique design but at the same time evoke a feeling that we have been around for decades. A few educated guesses of the future design of the brand and soon our Deep-Learning Artificial Neural Network Intelligence became alive.
D.A.N.N.I.

Do you like
our project?

Share thoughts on your project and our team will
conduct an audit on your needs free of charge.
We look forward to developing a solution for
your business together.

It has been a long
but productive journey
with D.A.N.N.I.

THANK YOU FOR YOUR TIME AND PATIENCE!
EASY, SHORT AND TO THE POINT
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