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If you’re considering web design in Dubai, there are a number of crucial components that must be accounted for in order to maximize your website’s potential. Search Engine Optimization (SEO) is a term that you must become familiar with if your website is to thrive. In this article, we’ll outline and discuss a comprehensive list of SEO terms with regards to web design and why they’re a basic requirement in the modern digital realm.

Choosing a Domain Name, Hosting Provider and CMS

First of all, let’s talk about your domain name. The online marketplace is an oversaturated gauntlet of millions upon millions of domain names – it’s not uncommon for your desired choice to be already taken. Think of something memorable, catchy and, most importantly, related to your business. Kill two birds with one stone by using your brand name as your domain name!

The hosting provider that you choose will have a direct impact on important ranking factors such as website speed and server performance. Bluehost and InMotion are two consistently recommended hosting providers that are good places to start. We’d all love things on a budget, but sometimes paying a premium is the most effective choice.

WordPress, Joomla, Drupal and Squarespace – these are all popular CMS options that allow their users to easily manage their content without having to take additional design training courses. The most important thing to consider when choosing a CMS is settling on one that can do a variety of tasks: seamless integration of your social accounts, mobile-friendliness, easily customisable capabilities of your URL and meta tags. Generally speaking, the more customisable, the better!

Keyword Research and Meta Tags, Information Architecture and Website Navigation

The results that appear in SERPs will match up with the query that was entered into the search engine. This is why keywords are so important. You’ll have a maximum of 60 and 160 characters for your title and meta descriptions respectively. These elements exist to inform interested users regarding the content of each webpage. There’s a lot of competition, so this is your chance to use creativity and intrigue to attract as many users as possible, while at the same time making use of those all-important keywords!

Your information architecture should include well-optimized URLs: they should be descriptive, short, understandable and optimized to contain listed information for each page, for example:

Well optimized: https://www.incrify.com/services/service-web-development/
Poorly optimized: htttps://www.incrify.com/xbsdgf/xdhsg/hshsds/

Finally, your website navigation should be simple and easy-to-use. Sure, you could include a simple search bar at the top of each page – but going deeper can increase your conversion potential by encouraging users to use more aspects of your website. The modern web surfer is impatient, so If specific items are difficult to find, you can expect your bounce rate to be high. Make the user experience as smooth as possible.

Importance of Page Loading Speed and Responsiveness

Three seconds is all it takes for a customer to leave your page. On the face of it, three seconds may seem like a trivial number – how could such a small amount of time be so consequential? A study by Forrester Consulting on behalf of Akami finds that 47% of customers expect a webpage to load in two seconds or less. Furthermore, 40% of customers will simply abandon the site if loading time reaches the dreaded three-second mark. The results suggest that loading speed has a direct impact on revenue. 

Slow loading times trigger a domino effect of unhappy customers – even those who are yet to even visit your site! The study also finds that 44% of online customers will tell their friends about a bad online experience. Positive word of mouth can’t be understated enough – we know that customer satisfaction can ultimately make or break a business.

Responsive Web Design has a special design format using CSS media queries and HTML to resize, shrink, enlarge, or move the content to make it suitable for any screen size. Defined to mean a web design that can automatically adapt, or ‘respond’, to any viewport width – the content should flow like water and respond to the shape of any medium.

RWD became popular when businesses realised they were losing potential customers to their competitors due to poor mobile compatibility. It’s true – how often have you left a website that doesn’t render correctly on your phone? We want the smoothest browsing experience possible.

Web Design and SEO: An Interlinked Web…

To sum up: user experience, engagement, conversion rate and web design all tie in with effective use of SEO. A higher page ranking will drive more traffic to your website – as case studies have shown results on the first page of Google receive almost 95% of clicks. This is where SEO in Dubai comes into play and can really show its importance as an effective ranking tool.

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